User Behaviour Analytics
User Behaviour Analytics
User behaviour analytics is basically how you stop guessing.
You might know how many people visit your site, but that does not tell you what they actually did once they arrived. Did they read? Did they scroll? Did they click the right thing? Did they get stuck? Did they leave because something felt unclear?
Behaviour analytics helps you answer those questions using real data, not opinions.
How we track user behaviour
We look at how people interact with your site in detail, things like where they click, how far they scroll, which pages they move between, how long they stay, and where they drop off. Once you can see that behaviour clearly, you can usually spot what is working and what is quietly losing you conversions.
It is especially useful for finding friction. For example, you might realise users are not even reaching your main call to action, or they keep clicking something that looks clickable but is not. You might see people bouncing from a page that should be converting, or abandoning a journey at the same step again and again.
The point is simple
When you know exactly where people hesitate or leave, you know what to fix first.
This kind of insight supports both CRO and UX work because it gives you proof. Instead of arguing over design choices, you can make changes based on what users are actually doing. And once changes are live, you can measure whether they improved engagement and conversions, not just whether they "look better."
Used properly, behaviour analytics helps you:
Make pages easier to understand
Ensure your content and messaging is clear and accessible to visitors
Place CTAs where people actually see them
Position key messages and calls to action based on real user attention patterns
Reduce drop offs in important journeys
Fix friction in forms, booking steps, or checkout processes
Improve engagement and conversions
Increase results without needing more traffic to your site
Work from evidence, not guesses
It turns your website into something you can improve with confidence, because you are working from evidence, not guesses.